The Power of Positive Mental Images
Scientists in a variety of fields have found that the images in our mind profoundly impact our physiology and our behavior. For example, medical studies have documented the “placebo effect.” A significant number of patients who have taken the equivalent of a sugar pill show marked improvement in symptoms just by believing they are receiving [...]

Four Steps to Conveying Your Credibility
What gives some people credibility while other people have trouble being taken seriously? Is it because one person has more credible ideas or is telling the truth while the other is somehow less expert or honest? Not at all.
Your credibility is decided upon by other peoples’ perceptions of you and what they observe about you. [...]

Rebranding? Why Bother?
Andre Agassi once said “. . . image is everything.” Everything? Perhaps not everything, but it is a significant factor in first impressions, both personal and at the corporate level. Over time, Agassi went to great lengths to change the public’s perception of him as a longhaired, wild kid who was a loose cannon on [...]

Posted by
Posted by 