Forget the Messenger; Think for Yourself

Carolyn DicksonPosted by Carolyn Dickson on May 20th, 2010 | 0 Comments

It’s blazed across the headlines: Tiger Woods returns to golf! Sports commentators hold forth by the hour on the importance of Woods’ comeback to the PGA. And how that will affect their advertisers. “Will he or will he not retain his most important endorsements?” they ask, as if that makes a difference in the overall [...]

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