Forget the Messenger; Think for Yourself
It’s blazed across the headlines: Tiger Woods returns to golf! Sports commentators hold forth by the hour on the importance of Woods’ comeback to the PGA. And how that will affect their advertisers. “Will he or will he not retain his most important endorsements?” they ask, as if that makes a difference in the overall [...]

Move Over, Pollyanna
In 1913, a little book was published that soon became a classic in children’s literature. Pollyanna, by Eleanor H. Porter, tells the story of a girl who is able to find something good in every situation, no matter what bad things befall her. The book was so successful that a multi-volume series followed, known forever [...]

Four Steps to Conveying Your Credibility
What gives some people credibility while other people have trouble being taken seriously? Is it because one person has more credible ideas or is telling the truth while the other is somehow less expert or honest? Not at all.
Your credibility is decided upon by other peoples’ perceptions of you and what they observe about you. [...]

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